Straight-Talk Marketing
for Local Businesses
Practical marketing and AI-powered systems for growing local businesses.
How Shire Businesses Can Show Up in AI Overviews and ChatGPT
You've put in the work to get your business ranking on Google. Maybe you're sitting on page one for your main keywords. That used to be enough.But [...]
Not Getting Enough Reviews? Here’s What Smart Service Businesses Are Doing Differently
You finished the job. The customer's happy. They shook your hand, said "great work" and waved you off. You drove away feeling good about it.But a week [...]
Your Google Business Profile Is Your Most Important Digital Asset
46% of Google searches are local. Learn why your Google Business Profile is the most powerful free tool for getting found by customers in the Sutherland Shire.
How AI Is Changing the Way Customers Find Local Businesses
If you've noticed your website traffic dipping lately, or you're getting fewer calls even though your Google ranking looks fine, you're not imagining things.The way people search [...]
Digital Marketing Strategy for Service Businesses
A practical guide for trade and professional service businesses By Vicki Mace, Fractional Digital Strategist & Founder, Insight Digital Co Many trade [...]
Why Businesses Struggle To Stand Out In A Competitive Market
In a highly competitive market, many businesses find it difficult to differentiate themselves and stand out from the crowd. This can lead to customers choosing a service [...]
What Is The Impact of Web Accessibility on SEO?
Accessibility can have an impact on SEO, in this article we’ll dive into the details of web accessibility and how making improvements to your accessibility can have [...]
SEO for Local Business – 8 Tips To Improve Your Local Search Visibility
SEO tips for local businesses looking to improve their local search presence.
