Your business deserves to be found by the people who need it.
If you’re doing great work but still relying on word of mouth, referrals or a Google ranking that’s stuck, you’re not alone, and it’s not because your business isn’t good enough.
It’s because most marketing advice out there is built for big brands with big budgets, not for a service business that just wants more of the right enquiries.
I’m Vicki Mace, and I help established service businesses fix that.
Most business owners I talk to have tried the “marketing agency” path before. What they usually get is:
- Jargon-heavy reports that don’t explain what actually changed
- A rotating cast of account managers who never quite know their business
- Generic strategies that could belong to any business, in any industry
- Promises of overnight results that never show up
The result is money spent with nothing solid to show for it, and a growing distrust of marketing altogether.
Insight Digital Co is a digital marketing agency based in the Sutherland Shire, Sydney, founded by Vicki Mace in 2018.
I started this business because I saw good, established service businesses (trades, home services, healthcare practitioners) getting overlooked online, not because their work wasn’t excellent, but because their marketing wasn’t built with care.
Vicki Mace is the founder and sole strategist at Insight Digital Co, specialising in SEO company services in the Sutherland Shire for trades and local service businesses.
Since 2018, I’ve deliberately built my skills from SEO-only into full digital strategy, including hands-on training in Google Ads and client acquisition. When you work with me, you work directly with me. No handovers, no confusing reports, no one-size-fits-all packages. Just clear advice and hands-on support, focused on what actually moves the needle for your business.
Insight Digital Co now also offers AI-supported systems and automation for service businesses, helping reduce admin and improve follow-up alongside core SEO and Ads work.
This is a natural extension of the strategy work I already do: the same instinct for finding what’s actually holding a business back, applied to the systems and workflows behind the scenes, not just the marketing in front of customers.
Working together is simple:
- Discovery call — I learn about your business, your goals and where things are getting stuck.
- Clear strategy — You get a structured plan built around your business, not a generic package.
- Hands-on delivery — I do the work, explain what’s happening in plain language, and keep improving as we go.
Book a free discovery call and let’s talk about where your marketing can go from here.
Where This Gets You
Businesses I work with go from being hard to find online to being the obvious choice. More of the right enquiries. Marketing that makes sense. A partner who’s still there next year, not just for one campaign.
No more guessing whether your marketing spend is working. No more jargon-filled reports. No more starting from scratch with a new agency every 12 months.
Quick Facts
- Insight Digital Co is based in the Sutherland Shire, Sydney.
- Insight Digital Co was founded in 2018 by Vicki Mace.
- Vicki Mace specialises in SEO, Google Ads and digital strategy for trades and local service businesses.
- Insight Digital Co works with clients across Sydney and Australia.
- Insight Digital Co offers AI-supported systems and automation as part of its service range.
